"Proven Secrets of Copywriting--Words That Have Sold Millions of $$$"
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I've Got a Secret
No, this post has nothing to do with the 1950's TV show, but the headline is true... I do have a secret. And it's a secret I will share with you, soon.
At Writers 31, I see it so often.
Businesses with an E-commerce website containing giant blocks of informational copy that contain:
- Words describing their staff,
- their location,
- their beautiful building,
- statements like "been in business since 1776",
- on and on ad infinitum.
As my beautiful wife would say, all of this verbiage falls under the category of BFD (Big F****** Deal).
Website Visitors Want 1 Thing
Your vistor/reader does NOT give 2 hoots and a holler about any of this. The reader wants to know one thing and one thing only... what are you going to do for me?
Your website copy is absolutely, positively, without a doubt the most important part of your website.
It's content determines the outcome of a potential customer's visit, and your knowledge of writing persuasive conversion content will determine the size of your pot of gold at the end of the day.
The Secret
The great copywriters all know and use a secret copywriting weapon that all but guarantees your website visitor will stay, and if he/she is in the market for what you are selling, in all likelihood will buy!
CLICK HERE FOR THE SECRET TO WRITING WINNING COPY
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Hi Kevin,
Thanks for the follow and the kind words.
Yes, although graphics and design are very important elements, copy is king.
Your copy should hone in on the benefits, but more importantly, the benefits should lead to an emotional payoff.
Kevin is on to the secret and my reply should reveal more info... so what do YOU think THE secret is?
"Not only should you focus on the benefits but you should state the benefits that lead to an emotional payoff."
Now do you state the emotion gained by the benefit...or state the benefit and let the emotion happen naturally? For example a benefit could be getting more clients, which will make you more money, which could ease your mind of any financial concern. Which aspect of the benefit do you think should be stated?
Hi Kevin,
When writing conversion content the idea is to make the benefits stand out in ways that cannot be missed. In another Hub, I coined the phrase "Slot Machine Marketing" referring to all the thousands of Get Rich Overnight websites littering the Internet.
Look at those sites and you will see what I mean.
These "marketers" are masters at showing emotional payoffs.
The glitter, the colors, the images of people living on yachts... basically enjoying all the emotional payoffs (happiness, making your family happy, eliminating fears of being penniless, more, more, more) you will have if you just follow the particular program they are hawking.
It's the emotional benefits that are made subtly clear through their use of images and site design.
I think their biggest weapon is the placement of ordinary people (like me; like you) giving their video testimonials within the site. Talk about an emotional windfall! Everyone can associate with these people, and as they watch and hear these "I got rich in 2 week stories", MANY emotional buttons are being pushed all designed to make them reach for that credit card.
"Now do you state the emotion gained by the benefit...or state the benefit and let the emotion happen naturally?"
Kevin, the answer to your question is:
STATE the benefits
SHOW the emotions
kevin 2 years ago
Just got your follow on twitter, I've read a couple of you hubs and I like them. Is your secret to keep your site as simple as possible? and focus on your copy, which should be paying attention to the benefits of your product?